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Download Training Directory (2021) Download Now

Digital Marketing for CXOs

Course Information

Start DateAnytime
End Date3 Month Access
ModeSelf-Paced E-Learning
Fee$199 (excluding GST)
Contact6720 3333 (Ms. Felicia) training.aventis@gmail.com
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Course Overview

This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach.

This self-paced E learning course is done in partnership with SimpliLearn. It consists of a few videos that will take approximately 1 hours in total to finish the course. 

Eligibility

This course is best suited for leaders across industries, business professionals, leadership teams, and senior management.

Pre-requisites

There are no prerequisites for this Digital Marketing for CXO’s course.

Course Content

Lesson 01 – Overview of the Digital Marketing Evolution

1.1 Faculty Introduction

1.2 Introduction

1.3 The MarTech Landscape

1.4 The Customer Journey

1.5 Measuring the Digital Enterprise

1.6 Marketing Organization Structure

1.7 The Way Forward