Advanced Pay Per Click (PPC) Certification Training
Course Information
| Start Date | Anytime |
| End Date | 3 Month Access |
| Mode | Self-Paced E-Learning |
| Fee | $599 (excluding GST) |
| Contact | 6720 3333 (Ms. Felicia) training.aventis@gmail.com |
 | Register Now |
 | Get Group Quote |
 | LIVE Stream |
Course Overview
Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
This self-paced E learning course is done in partnership with SimpliLearn. It consists of a few videos that will take approximately 11 hours in total to finish the course. Upon successful completion of the Advanced PPC online course, you will receive a completion certificate from SimpliLearn and Aventis that will be able to enhance your portfolio.
Eligibility
PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.
Pre-requisites
Course Content
Lesson 01 – Psychology of Search
Lesson 02 – Buying Funnel
Lesson 03 – Understanding Keyword Organization
Lesson 04 – Keyword Match Types
Lesson 05 – Negative Keywords and Managing Search Terms
Lesson 06 – Keyword Research
Lesson 07 – Creating Compelling Ads
Lesson 08 – Advanced Ad Features
Lesson 09 – Ad Testing
Lesson 10 – Ad Extensions
Lesson 11 – Campaign Types Budget and Reach
Lesson 12 – Location and Language Targeting
Lesson 13 – Introduction to Audience Types
Lesson 14 – How to Segment Data and Create Lists
Lesson 15 – Using the Audience Lists to Reach Customers
Lesson 16 – Introduction to the Display Network
Lesson 17 – Display Targeting Options
Lesson 18 – Display Ad Formats
Lesson 19 – Setting And Measuring Goals
Lesson 20 – Bidding and Attribution
Lesson 21 – Reporting and Testing
Lesson 22 – Ad group organization
Lesson 23 – Campaign Organization
Lesson 24 – Working with Multiple Accounts
Lesson 25 – Introduction to Quality Score
Lesson 26 – Working with Quality Score
Lesson 27 – Quality Score Diagnosis and Pivot Tables
Lesson 28 – Setting Up Your PPC Strategy
Lesson 29 – Creating Your Account
Lesson 30 – Managing Your Account
Lesson 31 – Shopping and Video Campaigns
Lesson 32 – Automation and Other Tools
Free Course
- Advanced Content Marketing
- Advanced Website Conversion Rate Optimization
- PPC Foundations
Tools Covered
