Executive Certificate in Strategic Marketing

Executive Certificate in Strategic Marketing (Virtual)


Course Information

Start Date 22 Jun 2024, Sat
Start Date
End Date30 Jun 2024, Sun
Time9.00am to 5.00pm
Mode
FeeSGD 2,500.00 (excluding GST)
Contact Rina | 6720 3333 | training.aventis@gmail.com
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  • Overview

  • Learning Outcomes

  • Who Should Attend

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  • Course Outline

The Aventis Executive Education Series

This Executive Certification is part of our Aventis Executive Education Series, which collectively provides a robust platform for like-minded and talented senior executives across Asia to partake in collaborative learning.

Facilitated by reputable industry experts and partnered with the prestigious University of Roehampton (London), our structured courses provide an excellent opportunity for you to enhance your professional skills and keep yourself updated with the latest industry insights, as a working professional. 

Get ready to learn, transform, and be empowered as a global leader of a smarter workforce.

Aventis Executive Education in Strategic Marketing

This Aventis Executive Education in Strategic Marketing, is an essential program that will give businesses the competitive edge they need to stand out from today’s competitive marketplace. Marketing is becoming more and more globalized, and increasingly digitized. Strategic Marketing is key to equip professionals to determine specific marketing objectives, and drive marketing efforts to reach business goals in any given market situation.

This Executive Certification aims to equip you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the context of increasingly sophisticated and demanding consumers, the digital revolution and globalization. There will be a focus on product innovation and services marketing. This is an enabling module that brings you through a powerful combination of lectures, seminar activities, group work and group discussions, that will encourage you to apply key marketing concepts and techniques including market orientation, segmentation, targeting and positioning and the marketing mix to real-life situations of international companies operating in the global arena and to put forward and test your own individual, innovative, strategic marketing solutions.

Course Schedule

This Aventis Executive Certification in Strategic Marketing is a structured program delivered across 4 days (2 blocks of Sat & Sun) from 9am to 5pm, held Virtually via Zoom

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