Introduction to Data Storytelling: Narratives from Data (Live Stream)
Success in today’s business environment has a lot to do with data analysis. To understand and recognise trends, define a target market, appreciate drivers and timing of purchases and much more, precise reading of data is essential. Though data analytics alone is not enough. This is where many organisations and professionals overlook the “last mile” in the data analytics value chain – data storytelling.
With data storytelling, you achieve 3 key aspects through your presentation – memorability, persuasiveness, and engagement. It’s also important to note that uncovering key insights is one skill and communicating them is another. Both are equally critical to deriving value from the data your business is collating.
This data storytelling course aims to provide a broad but practical overview of the entire analytics value chain, with a specific focus on building & telling a compelling story to an audience. You will learn how to leverage frameworks to structure your data storyboard and translate this storyboard into a concise, coherent, and compelling story.
Be A Certified Data Analyst
This is ONE of the FOUR virtual workshops that transform you to be a Certified Data Analyst. Each workshop is modular in nature, addressing different aspects along the analytics value chain.
- Data Management and Data Reporting – focuses on processing and managing data to deliver insights
- Data Analysis – focuses on the technical aspects of mining data for objective insights
- Data Visualisation – focuses on presenting data inaccessible forms to get the right message across using data visualisations
- Data Storytelling – focuses on presenting analyses and proposals in a concise, coherent, and compelling fashion to facilitate decision-making
- Gain an overview of the data analytics landscape and the key ingredients for sustainable analytics
- Learn the key principles behind developing and telling a concise, coherent, and compelling story
- Understand the structure of a good data storyboard
- Gain practical data storyboarding skills using a structured approach
- Learn how to translate the data storyboard in the case exercise into a presentation deck
This workshop is designed for professionals who want to learn how to make a bigger impact with their analysis through data storytelling. This course is suitable for beginner-level participants across all industries and job functions.
Participants are required to bring a laptop with:
- Internet/wifi connectivity
- Microsoft Excel and PowerPoint (version 2010 or later)
Module 1: What is Data Analytics?
- A general introduction of the concept of analytics, including the general applications and the potential of analytics to inform, explain and guide decision making
- Case studies – see how some notable organisations have successfully deployed analytics to great effect (Walmart, Target, Google etc.)
- Foundations for sustainable analytics – understand what it takes to build analytics capabilities
Module 2: The Analytics Value Chain and Role of Data Visualisation and Communication
- The analytics value chain
- It takes more than just data to deliver value in analytics; it takes the right combination of hard and soft data skills; particularly the soft skills in interpreting the analytical outcomes in the right context
Module 3: Principles of Storytelling with Data
- Finding the conclusions and key messages from the analysis
- Leveraging frameworks to structure the story into a storyboard
- Finding the right balance to tell a concise, coherent and compelling story
- How to make the audience care and achieve the intended objectives
Module 4: Structure of A Good Data Storyboard – Telling A Persuasive Story
- Opening Act (Emotional)
- Main Act (Analytical)
- Concluding Act (Finish with a Dagger)
Module 5: Class Exercises
- Building a story board using a case study based on given charts and analysis
- Translating the story board into a concise, coherent, and compelling story using PowerPoint
Data Analytics Master Trainer: Michael Lee
Michael Lee is the Principal Consultant and Trainer at FYT Consulting, where he helps businesses grow and succeed by building their data analytics capabilities. An IT professional by training, he brings with him more than 25 years of consulting and practical experience across various functions such as sales, client management, business operations, and customer service.
Prior to joining FYT, Michael led the Asia Pacific Sales Operations and the Business Operations for Customer Service at Cisco. He has also conducted numerous training programs on data analytics, data visualisation, data storytelling, and virtual team management for local and international enterprises. In addition, he was invited to speaking engagements in partner events, as well as in major international sales conferences.
Michael holds a Bachelor’s Degree in Computer Science and Mathematics and an MBA from the National University of Singapore.
Data Analytics Expert: Joanna Tan
An accomplished Senior HR Business Partner with more than 25 years of diverse industry experience, Joanna has worked with reputable multinational and local corporations such as Sage Software, Hasbro, Apple, IBM, Rockwell Automation, and Wing Tai Holdings. She has a strong background in talent development and management, leadership development, organisational design, strategic change management as well as employee relations and engagement.
Joanna is currently an Associate Consultant and Trainer with FYT Consulting. She helps FYT clients build HR analytics capabilities and has worked with clients from various backgrounds such as technology, government, pharmaceutical, finance, and more.
Joanna holds a Bachelor’s Degree from the National University of Singapore and a Graduate Diploma in Business Administration from the Singapore Institute of Management. She is also an Advanced Certificate in Training and Assessment (ACTA) Certified Trainer and has delivered numerous training programs in topics relating to personal and team development as well as management, data analytics, and leadership skills development.
“Michael can retain my interest throughout the whole day. I didn’t feel bored. This course really helps me on how can I analyse data and present with precise and concise. As a UX consultant, I can benefit this course by doing my discovery phase. Learning through Zoom is also very interactive, I like the idea of using google docs.”
– Nurshafeeqa Binti Rafiey, DHL Information Services (Asia-Pacific)
“Michael is very clear in his teaching, and is very patient! This is the first IT-related course I have attended where I did not feel like the instructor was impatient with people who may be slower in their progress.”
– Nicole Hilary Teo, National Heritage Board
“Mr Michael Lee is very knowledgeable on the topic. The experience was beyond my expectation. I expected a lecture, but it was an interactive two way approach with hands-on practice & exercises. There are many good takeaways from the session.”
– Nur Zalifa Andeera Binte Fadzillah, MyLustre Pte Ltd
“Michael is knowledgeable and able to explain the concepts. I would recommend this course to my colleagues. This structure of storyboarding would greatly benefit my presentation to my colleagues. It enables the thought process to flow smoother when coming up with a story.”
– Sandra Tan, Singapore Exchange Limited
“Michael is a very knowledgeable trainer. He knows his stuff. He is very engaging. He does not only emphasize on theory but practical too which is very good. I would recommend this course. It made my brain working and a very engaging class.”
– Nur Haslindah Hassan, Elmos Semiconductor
“Trainer was very engaging and was able to keep a constant steady pace. We covered a lot of material, so again, he kept things moving and relevant. The course was informative and comprehensive.”
– Wilson Lee, Singapore American School
“Mike is very experienced, and the entire course is very interactive. Mike also putting great effort to ensure the team is engaged. Recommended trainer as the entire course is not bored, useful material and there is video in between to refresh the mind.”
– Lo Siew Khim, Advanced Micro Devices