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Storytelling for Managers and Leaders

Master Powerful Storytelling Techniques to Engage, Inspire and Influence




Master the Power of Storytelling in Organisations


Successful business leaders take their audience and stakeholders on a journey, leaving them feeling inspired and motivated. But structuring your story to get your ideas across and keeping your audience engaged all the way is tricky. Storytelling is a powerful communication and organisational tool which can be used to:


  • Emotionally connect with your team and customers instantly;
  • Influence decision-making and reduce resistance to change;
  • Inspire and instill trust and commitment to goals and values;
  • Structure stories to effectively deliver messages;
  • Lead and motivate interdepartmental co-operation.

Start with a Story and the Rest is History

Gain powerful insights from the Godmother of Singapore Storytelling, Ms. Sheila Wee on how you can use simple storytelling techniques to deliver a presentation that captures the hearts and minds of your audience.



Event Details

Date: 30 Nov 2017 (Thu)

Time: 9am - 5pm



100 Orchard Road
#04-100, Concorde Hotel
Singapore 238840


Course Fees

$600 | S$360 (After 40% PIC Grant)

  • Inclusive of 1 buffet lunch and 2 light refreshments

To register, you may either register online or download a hardcopy registration form.


Register Online


Download Form


Contact Details

Ms. Chye Fen

6720-3333 | phone
6720-2222 | fax




Key Takeaways


You will gain valuable insight into some of the most effective storytelling techniques used in workplaces, and in particular how you can use stories to build trust and impart corporate values. You will also:

  • Understand why storytelling is such a powerful communication tool for business and management;

  • Know how to use stories to build trust in you and to connect positively with your staff and clients;

  • Know how to use stories to effectively transmit corporate values;

  • Use effective strategies for preparing, telling and sharing stories;

  • Have had the opportunity to practise telling your own stories in a supportive and safe environment.


Course Outline

  1. Understanding the art and science of storytelling;
  2. Why storytelling is such a powerful communication tool;
  3. An overview of how storytelling is being used in organisations;
  4. Guidelines for telling stories in organisational settings;
  5. Understanding story architecture to tell more effective stories;
  6. Understanding what makes a story effective in organisational settings;
  7. How to use stories to build trust in yourself and connect with your staff or clients;
  8. The use of storytelling to transmit organisational values and messages;
  9. How to choose, prepare and effectively tell a story;
  10. An introduction to the six elements of vocal expression;
  11. Sharing of stories through guided storytelling activities.



Who Must Attend?

  Department heads, managers, supervisors, marketing and sales professionals, entrepreneurs, business leaders, and anyone who is interested in the use of storytelling in organisations.  



"Ms Shelia is a very experienced trainer. She held a great sharing session that was very interactive which promotes a great learning experience." - Sharon Li, Ministry of Education (MOE)


"The trainer is able to engage the class and share many relevant examples to highlight her points. This makes me understand better." - Sean Cheng, Singapore Land Authority (SLA)


"Shelia is very competent and helpful in addressing issues that was brought up by the participants." - Naz, Ministry of Manpower


Trainer’s Profile

Godmother of Singapore Storytelling: Sheila Wee



Sheila Wee is a Singaporean professional storyteller, storytelling trainer and story consultant. Due to her work to pioneer the movement to revive the use of storytelling in Singapore, she has been described as a Godmother of Singapore storytelling. She co-founded Singapore’s first professional storytelling company and has taught or mentored almost all of the storytellers now working in Singapore. She has been an active Executive Committee Member of the Storytelling Association (Singapore) since it was founded in 2006, taking on roles such as Vice-President and President.


Sheila teaches storytelling skills and conducts training in the use of storytelling as an organisational tool across many different sectors. Her highly practical workshops have garnered consistently high ratings from participants. Her workshop clients include, ST Electronics (Centre for Management Development), Singapore Management University (Faculty), Ministry of Education, Public Service Commission, Singapore Press Holdings, Integrative (CSR) Consulting [for public workshops], Sentosa Development Corporation, Resorts World Sentosa, and the National Gallery of Singapore.


Sheila also works internationally, and has performed and conducted workshops in Australia, Hong Kong, Indonesia, Malaysia, Philippines, Thailand and the UK. Having spent the last 16 years immersed in story, Sheila understands both its emotional pull and its practical application. She is passionate about bringing story out of the nursery and restoring it to its rightful place at the heart of adult society.




100 Orchard Road #04-100, Concorde Hotel Singapore 238840


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